Category Archives: economics

by | 6 November 2026 · 6:35 am

Rapid Realignments in the Balkans

From The Sleepwalkers: How Europe Went to War in 1914, by Christopher Clark (Harper, 2013), pp. 278-279:

The loan had become a dangerous tool wielded by the alliance blocs. This weaponization of international credit was nothing new, but its deployment in this instance locked Bulgaria into the policy of the Triple Alliance, just as Serbia had been integrated into the political system of the Entente.

What was happening in the Balkans was nothing less than the reversal of the old pattern of allegiances. In the past Russia had backed Bulgaria, while Austria-Hungary looked to Belgrade and Bucharest. By 1914, this arrangement had been turned inside out. Romania, too, was part of this process. By the early summer of 1913, Sazonov was inviting the government in Bucharest to help itself to a piece of Bulgaria in the event of a Serbo-Bulgarian war. The time was ripe for such an overture, because the Romanians resented what they saw as Vienna’s flirtations with Sofia; King Carol of Romania also resented Austrian opposition to the Treaty of Bucharest, which he saw as his personal diplomatic achievement. The deepening rapprochement between St Petersburg and Bucharest was formalized on 14 June 1914 when the Tsar visited King Carol at Constanţa, on Romania’s Black Sea coast. It was an occasion heavy with symbolic freight. The only foreign representative to receive a decoration from the hands of the Tsar was the French minister to Romania, Camille Blondel, who had, as it happened, only recently been awarded a high decoration by King Petar of Serbia. Present at the festivities was Ottokar Czernin, the Austro-Hungarian minister to Bucharest, who interpreted the day as the public consummation of Romania’s ‘realignment towards the Triple Entente’.

The consequence was a further drastic diminution of Austria-Hungary’s political influence on the peninsula. Romanian irredentism would now be deflected away from Bessarabia, where it conflicted with Russian interests, and oriented towards Transylvania, where it would threaten the integrity of the Habsburg monarchy. There were, of course, limits to Romania’s willingness to be coopted to Russian objectives. When Sazonov asked the Romanian premier and foreign minister Ion Brătianu what attitude Romania would adopt ‘in the event of an armed conflict between Russia and Austria-Hungary, if Russia should find itself obliged by circumstances to commence hostilities’, the Romanian statesman, ‘visibly shocked’ by Sazonov’s question, gave an ‘evasive reply’. When pressed further, however, Brătianu conceded that Romania and St Petersburg had a common interest in preventing ‘any weakening of Serbia’. That was enough for Sazonov. The Russo-Romanian rapprochement thus constituted, as a French ministerial report observed, ‘a new means for Russia of applying pressure to Austria’. But perhaps the most striking feature of this restructuring of Balkan geopolitics was how quickly it came about. This was not a phenomenon of the longue durée, which would have taken years to undo, but rather a short-term adjustment to rapid changes in the geopolitical environment. In November 1913, Sazonov had told the Belgian minister in St Petersburg that he believed the current Bulgarian reorientation towards Vienna was likely to be shortlived – it was the work of one particular parliamentary faction, supported by the mercurial King Ferdinand, ‘for whom we have not one atom of respect’. Given time, the new Balkan alignment might just as quickly have made way for further adjustments and new systems. What matters is that this particular pattern of alignments was still in place in the summer of 1914.

Serbia was now Russia’s salient in the Balkans. There was nothing necessary or natural about this state of affairs.

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Filed under Austria, Balkans, Bulgaria, economics, France, Germany, Hungary, nationalism, Romania, Russia, war

by | 2 November 2026 · 6:44 am

European Militarism Before 1914

From The Sleepwalkers: How Europe Went to War in 1914, by Christopher Clark (Harper, 2013), pp. 214-217:

‘The situation [in Europe] is extraordinary,’ Colonel Edward House reported to American President Woodrow Wilson after a trip to Europe in May 1914. ‘It is militarism run stark mad.’ House’s views may have been shaped in part by a personal experience: he was a ‘political colonel’ of the American type. He had been appointed to that rank in the Texas militia in return for political services there. But when Colonel House visited Berlin, the Germans took him to be a military man and always sat him with the generals at dinner. His views on the prevalence of militarism may have owed something to this unfortunate misunderstanding. Be that as it may, there is no doubt that, viewed from across the Atlantic, pre-war Europe presented a curious spectacle. Senior statesmen, emperors and kings attended public occasions wearing military uniform; elaborate military reviews were an integral part of the public ceremonial of power; immense illuminated naval displays drew huge crowds and filled the pages of the illustrated journals; conscript armies grew in size until they became male microcosms of the nation; the cult of military display entered the public and the private life of even the smallest communities. In what ways did this ‘militarism’ shape the decisions that led Europe to war in 1914? Did the roots of the July Crisis lie, as some historians have argued, in an abdication of responsibility by civilian politicians and a usurpation of political power by the generals?

There was without doubt a struggle between the soldiers and the civilians within the pre-war executives: it was a struggle for money. Defence expenditure accounted for a substantial share of government spending. Military commanders keen to improve equipment, training and infrastructure had to contend (as they do today) with civilian politicians for access to government resources. Conversely, ministers of finance and their political allies fought to impose restraint in the name of fiscal rigour or domestic consolidation. Who prevailed in these contests depended on the structure of the institutional environment and the prevailing domestic and international political constellation.

Until 1908, the chaotic structure of the Russian military command made it difficult for the generals to lobby government effectively. But the balance began to shift from 1908, when reforms to the military administration created a more concentrated executive structure, establishing the minister of war as the pre-eminent defence official with the exclusive right to report to the Tsar on military matters. From 1909, a rivalry of epic bitterness evolved between the new war minister Vladimir Sukhomlinov (who was still in post in July 1914) and the strong-willed conservative finance minister, Vladimir Kokovtsov. Backed by the powerful premier Pyotr Stolypin, Kokovtsov, a champion of fiscal responsibility and domestic economic development, routinely blocked or curtailed Sukhomlinov’s draft budgets. Professional friction swiftly deepened into lively personal hatred.118 Sukhomlinov thought Kokovtsov ‘narrow, verbose and self-seeking’; Kokovtsov accused the minister of war (with more justice) of incompetence, irresponsibility and corruption.

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We can discern analogous tensions in every European executive. In Britain, the Liberals campaigned (and won an absolute majority) in 1906 on the promise to cut back the vast military expenditure of the Boer War years under the slogan ‘Peace, Retrenchment and Reform’. Budgetary constraints were a significant factor in the decision to seek an understanding with France and Russia. One consequence was that, while British naval budgets continued to soar (British naval spending was three times the German figure in 1904 and still more than double in 1913), army expenditure remained static throughout the pre-war years, forcing War Minister Haldane to focus on efficiency savings and reorganization rather than expansion. In Austria-Hungary, the tumultuous domestic politics of dualism virtually paralysed the monarchy’s military development after the turn of the century, as autonomist groups within the Hungarian parliament fought to starve the monarchy’s joint army of Hungarian tax revenues and recruits. In this environment, proposals for increased military allocations were worn down in endless legislative feuding, and the Habsburg military languished in a condition, as the Austrian staff chief put it, of ‘persistent stagnation’. This was one reason why, as late as 1912, Austria-Hungary spent only 2.6 per cent of its net national product on defence – a smaller proportion than any other European power and certainly far below what its economy could afford (the figures for Russia, France and Germany in that year were 4.5, 4.0 and 3.8 per cent respectively).

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Filed under military, France, U.S., democracy, Russia, nationalism, Britain, economics, Germany, Hungary, Austria

by | 19 October 2026 · 5:21 am

When Serbia Forsook Austria for France

From The Sleepwalkers: How Europe Went to War in 1914, by Christopher Clark (Harper, 2013), pp. 28-30:

In June 1881, Austria-Hungary and Serbia agreed a commercial treaty. Three weeks later, it was supplemented by a secret convention, negotiated and signed by Prince Milan himself, which stipulated that Austria-Hungary would not only assist Serbia in its efforts to secure elevation to the status of a kingdom but would also support Serbian claims to territorial annexations in Macedonia. Serbia, for its part, agreed not to undermine the monarchy’s position in Bosnia and Herzegovina. Article II stated that Serbia ‘would not permit any political, religious or other intrigue to be directed from her territory against the Austro-Hungarian monarchy, including Bosnia, Herzegovina and the Sanjak of Novi Pazar’. Milan reinforced these agreements with a personal engagement in writing not to enter into ‘any kind of treaty’ with a third state without first consulting Vienna.

These agreements were, to be sure, a fragile foundation for good Austro-Serbian relations: they had no anchorage in the sentimental life of the Serbian public, which was deeply anti-Austrian; they symbolized a relationship of economic dependency which was increasingly unacceptable to Serbian nationalist opinion; and they depended on the cooperation of an erratic and increasingly unpopular Serbian monarch. But as long as Milan Obrenović remained on the throne, they at least ensured that Serbia would not side with Russia against Austria, and that the sharp end of Belgrade’s foreign policy would stay pointed in the direction of Macedonia and the coming contest with Bulgaria, rather than at Bosnia and Herzegovina. A new trade treaty was signed in 1892 and the Secret Convention was renewed for ten years in 1889; it was allowed to expire thereafter, though it continued to be the operative platform for Serbian policy vis-à-vis Vienna.

The change of dynasty in 1903 signalled a major realignment. Austria was quick to recognize the Karadjordjević coup, partly because Petar had assured the Austrians beforehand that it was his intention to keep Serbia on an Austrophile course. But it was soon evident that Serbia’s new leaders planned to push towards greater economic and political independence. During 1905–6, a crisis unfolded in which trade policy, armaments orders, high finance and geopolitics were closely intertwined. Vienna pursued a threefold objective: to secure a commercial treaty with Serbia, to ensure that Serbian armaments orders would continue to be placed with Austrian firms, and to contract a major loan to Belgrade.

The failure to achieve agreement on any of these questions produced a drastic cooling of relations between the two neighbours, and the outcome was an unmitigated disaster for Vienna. The Serbian armaments orders went to the French firm Schneider-Creusot instead of to the Austrian rival, Škoda of Bohemia. The Austrians reacted by closing the border to Serbian pork, triggering a customs conflict that came to be known as the ‘pig war’ (1906–9). But this was a counter-productive measure, since Serbia quickly found other export markets (especially in Germany, France and Belgium) and at last began to build slaughterhouses on a substantial scale, thus emancipating itself from its long-standing dependence on Austro-Hungarian processing facilities. Finally, Belgrade secured a major loan again not from Vienna, but from Paris (offered in return for the placement of armaments orders with French firms).

It is worth pausing for a moment to consider the larger significance of this French loan. Like all the emergent Balkan states, Serbia was an inveterate borrower, totally dependent on international credit, most of which was used to finance military expansion and infrastructural projects. Throughout the reign of King Milan, the Austrians remained willing lenders to Belgrade. But since these loans outran the debtor state’s financial resources, they had to be hypothecated against various pledges: for each loan some definite revenue was pledged, or some railway property mortgaged. It was agreed that pledged revenues from railways, stamp and liquor taxes should be paid into a special treasury controlled jointly by the representatives of the Serbian government and the bondholders. This arrangement kept the Serbian state afloat during the 1880s and 90s, but did nothing to restrain the financial profligacy of the Belgrade government, which had managed to accumulate an indebtedness of over 350 million francs by 1895. With bankruptcy looming, Belgrade negotiated a new loan through which almost all of the old debts were consolidated at a lower rate of interest. The pledged revenues were placed under a separate administration run partly by the representatives of the creditors.

In other words, fragile debtors like Serbia (the same applied to the other Balkan states and to the Ottoman Empire) could secure loans on reasonable terms only if they agreed to concessions of fiscal control that amounted to the partial hypothecation of sovereign state functions. For this reason among others, international loans were a political issue of the highest importance, inextricably wound up with diplomacy and power politics. French international lending in particular was highly politicized. Paris vetoed loans to governments whose policies were deemed unfriendly to French interests; it facilitated loans in return for economic or political concessions; on occasion it reluctantly conceded a loan to unreliable but strategically important clients in order to prevent them from seeking relief elsewhere. It pursued potential clients aggressively – in Serbia’s case the government were given to understand in the summer of 1905 that if they did not give France first refusal on the loan, the Paris money markets would be closed altogether to Serbia. Acknowledging this nexus between strategy and finance, the French foreign ministry merged its commercial and political divisions in 1907.

Seen against this background, the Serbian loan of 1906 was an important turning point. French financial relations with Belgrade became, in the words of an early American analyst of pre-war high finance, ‘more intimate and dominant’.66 The French came to own more than three quarters of all Serbian debt. These were vast commitments for the Serbian state – repayment schedules extended forwards to 1967 (in fact Belgrade defaulted on the greater part of its obligations after 1918). The lion’s share of this money went into military purchases (especially fast-firing artillery), most of which were transacted in France, much to the annoyance not just of Austrian, but also of British diplomats and armaments suppliers. The loan of 1906 also enabled Serbia to resist Vienna’s commercial pressure and to wage a protracted tariff war. ‘The undoubtedly successful issue of [Prime Minister] Mr Pašić’s resistance to [Austrian] demands,’ the British envoy in Belgrade reported in 1906, ‘marks a distinct step in the economic and political emancipation of Servia.’

These successes in the field of high finance should not distract us from the parlous condition of the Serbian economy as a whole. This had much less to do with Austrian tariff policy than with a process of economic decline that was deeply rooted in the country’s history and agrarian structure. The emergence and subsequent expansion of Serbia were accompanied by a process of drastic de-urbanization, as the mainly Muslim towns were depopulated through decades of harassment and deportations. What replaced the relatively urbanized and cosmopolitan imperial structures of the Ottoman periphery was a society and an economy entirely dominated by smallholding Christian peasants, a consequence in part of the absence of a home-grown Serbian aristocracy and in part of the ruling dynasty’s efforts to prevent the emergence of such a ruling class by blocking the consolidation of latifundial estates. While the cities shrank, the population grew at an awesome rate; hundreds of thousands of hectares of marginal land were opened up for exploitation by young families, loosening social constraints on marriage and fertility. But this rampant growth in the production of people did nothing to reverse the cycle of underperformance and decline that gripped the Serbian economy between the middle of the nineteenth century and the outbreak of the First World War in 1914. Per capita output in farming fell by 27.5 per cent between the early 1870s and 1910–12, partly because the expansion of arable land led to large-scale deforestation and thus to a decline in the pasture lands needed to sustain large-scale pig-husbandry, traditionally the most profitable and efficient arm of Serbian agricultural production. By the 1880s, the beautiful forested wilderness of the Šumadija – perfect pasture land for swine – had all but disappeared.

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Filed under Austria, Balkans, economics, France, migration, military, nationalism, religion, Russia, Turkey

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by | 17 October 2026 · 5:44 am

Wartime Memory Wiped Clean, 1945

From Japan, 1941: Countdown to Infamy, by Eri Hotta (Vintage, 2013), pp. 397-400:

ON AUGUST 17, 1945, three days after the emperor announced on the radio Japan’s total defeat, Prince Higashikuni became the first (and most probably the last) prime minister chosen from the imperial house. It was up to him to disarm the nation, hand over the country to the Allied occupation forces, sign the document accepting Japan’s unconditional surrender, and, most critically, raise the morale of the thoroughly devastated nation.

The prince was a good orator who spoke simply and convincingly. On September 5, addressing a parliamentary session that included American GIs in the audience, Higashikuni insisted that the Japanese not dwell on the question of how the war was started and instead look forward. He proposed that the whole nation of one hundred million was to blame and so the whole nation had to repent. This was the same nation that had been told, until very recently, to fight until the bitter end, armed only with spears and helmets of bamboo. Higashikuni’s argument had some merit, especially in the late summer of 1945, when so much work lay in front of the Japanese people. But his words set the tone for Japanese leaders as well as those who followed them to overlook the most basic question of responsibility: Who was responsible for starting the war? The suggestion that the war might have been unnecessary was too difficult for any Japanese to accept, having lost so much and so many in the war. But this neglect, legitimized as a matter of official policy, in turn encouraged the general temptation to do away with various other kinds of responsibility, such as coming to terms with its war crimes and remembering the war after it was over.

This, of course, does not mean that people could forget what they had lived through. Contrary to received opinion, some serious attempts have been made in Japan to examine aspects of the country’s wartime past. Soldier U, who lived to be eighty-four, had enough time to reflect, discreetly and quietly, on his experiences. Though he never discussed any of them in his lifetime, he cared enough to leave a written record, unbeknownst even to his family.

Yet by claiming that every Japanese was to blame for the war, Higashikuni implied that nobody was to blame, fudging and diluting the real responsibility of the leaders who brought Japan to that momentous decision. Prince Konoe, who resurfaced as a public figure in Higashikuni’s cabinet, was doubtless the first to support this line of argument. Conservative politicians, in power for most of the postwar period, were only too happy to inherit such a partial and incomplete rendering of Japan’s past. Despite the efforts of some individual citizens, academics, and journalists to have a more honest debate, it is difficult to deny that Japan’s official impulse has been to look away from what is undesirable and unpleasant in its history. And this pattern was perpetuated as much, if not more, by what Kafu had so astutely noted on the eve of Pearl Harbor as the fundamental indifference to politics among many Japanese, absorbed as they were by their “primary pursuit … to pass one day at a time without encountering too much trouble,” as by the misplaced desire of some politicized right to impart glory to Japan’s lost war.

In 1952, Gone with the Wind was finally released to general audiences in Japan, and it became a huge box-office hit. Many Japanese identified with the spirited, impetuous, and indomitable southern belle Scarlett O’Hara, who remained determined to rise above any obstacles, even after having lost almost everything that mattered to her. Her celebrated last words, “After all, tomorrow is another day,” resonated with the generation of postwar Japanese trying to glimpse a better future through the wreckage of war. That was exactly what Japan opted to do—and that is why the past, with its improbable story of how the war came to pass, became another country.

I remember seeing two U.S.-made war films during my youth in Japan. The first was in 1959 or so in Aomori, where my brother and I went (by ourselves by train) from Kyoto to visit another missionary family with boys our age. The film was about the Korean War, maybe Pork Chop Hill, and I remember wondering whom the Japanese audience members might have felt more sympathy for: the Americans, the South Koreans, the North Koreans, or the Chinese. In the mid 1960s, I remember seeing The Bridge Over the River Kwai in a Japanese theater in Kobe, where I was in high school. I wondered how many survivors of the wartime generation, if any, were in the audience. Among my very earliest wartime-related memories in Japan was the sight of Japanese army veterans dressed in white but wearing their green field caps (略帽), perhaps missing a limb, begging from passersby in inconspicuous sheltered places, like pedestrian underpasses. Japan’s veterans who survived their wars in Asia and the Pacific received very little public support. See my blogpost on Rehabilitating Japanese War Veterans.

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Filed under democracy, economics, education, industry, Japan, military, nationalism, U.S., war

by | 11 October 2026 · 6:44 am

Demise of Polish Social Media

This week’s Culture.pl newsletter offers retrospectives on its 25-year history of reporting on cultural developments in Poland. Here are some excerpts from a 2025 retrospective by Patryk Zakrzewski, translated in 2026 by Agnieszka Mistur, offering A journey to the graveyard of Polish social media – before Meta products took over the world.

Before the word ‘selfie’ became established in the Polish language, the Fotka.pl service was launched (the portal was inaugurated on Valentine’s Day – 14 February 2001). According to the INNPoland portal, the beginnings of the website were entirely analogue – its creator, Rafał Agnieszczak, had to register the domain by sending an appropriate application to the Research and Academic Computer Network by regular mail and paying a 200zł fee. The inspiration was an American website, Am I Hot or Not? We can learn about the beginnings of Fotka from Bartek Świderski’s review of the website, ‘Żylety i pasztety (Bombs and Hags; the website sexy.onet.pl was also rated), which he published in Machina in 2001.

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The development of these types of portals was coupled with the dynamic development of the digital camera market – in 2005 alone, 900,000 such devices were sold in Poland. Meanwhile, the number of people using the Internet in Poland between 2001 and 2005 doubled thanks, among other things, to the Neostrada service offered by Telekomunikacja Polska.

On the other hand, the massification of the Internet sparked a response from the network elitists (this is when the term ‘Neo kids’ was coined), and photos from Fotka (as well as from NK or Grono, which will be discussed below) became fodder for mocking blogs, such as ‘Białe Kozaczki’ (White Boots) – with women’s outfits considered ‘embarrassing’ or ‘Pobożni Chłopcy’ (Pious Boys), where photos of young men flexing their muscles were displayed against the background of first communion pictures, images of St Mary’s girls and portraits of the Pope.

Incidentally, Fotka – the only dinosaur of Polish social media – is still alive and well (albeit under the more global domain .com). However, it has changed its profile a bit: today, it functions primarily as a dating site.

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In the article ‘Świat jest mały, czyli Grono.net’ (The World Is Small, or Grono.net) by Agata Krzewińska, published in Życie (Life) in 2004, we read:

The fact that the world is small was proved by an American social psychologist, Stanley Milgram, in his experiment. In a simple way, the scientist demonstrated that two random people living in two distant locations are connected by a chain of only about six people. This means that only these six people (and not several hundred, as was initially expected) would have to shake hands for each of us to be able to shake hands with the Pope or the president of the United States. The Milgram experiment from the late 1960s has once again become popular thanks to experimental internet websites, such as ‘Social Networking’ […]. Grono.net is the first website of its kind in Poland.

In line with this assumption, anyone visiting the portal could check how many handshakes away they were from another Grono (Group) user. The creators of the website – Piotr Bronowicz (Bronek), Tomasz Lis (Czarodzic) and Wojciech Sobczuk (Sopel) – came from the community centred around the Radiostacja (Radiostation) discussion forum. The people who gathered on Grono were initially ‘alternative warsawites [warszawka]’. That’s what they were called by Piotr Cichocki’s interlocutor in his book Sieć przyjaciół. Serwis społecznościowy oczami etnografa (Network of Friends: A Social Networking Site Through the Eyes of an Ethnographer), which was the result of several years of research into the portal’s community. At that time, the website was semi-closed (only people who received an invitation from someone they knew could join), which fuelled interest – at one point, invitations to join Grono even became the subject of auctions on Allegro. In an article in Przekrój (Cross-Section) from 2004, Izabela Szymańska explained:

The fact that only ‘friends of our friends’ become part of Grono makes you feel that no one unwanted will get in, that you’re among your own. […] Grono’s popularity is based on being part of something which cannot be joined by everyone. As a chosen one, you can show your graciousness to those who are not in Grono but would like to be.

Over time, the elitism of the portal began to decline (and invitations were no longer required). At the end of its life, when the ‘the young and the creative from big centres’ had already moved on to Facebook, it was considered a totally uncool service for gimbusy – unsavvy young teens.

Let us return, however, to the time of its prosperity. Discussions took place in a grono (group) – a thematic forum (to create and moderate your own grono, you had to buy the status of a grono–master via text message). Membership in a grono was displayed on the user’s profile, so the right choice of groups was an important element of self-creation. When creating a profile, the user had to answer the question ‘What am I looking for?’ – they could select: a partner, friends, an adventure or nothing (in which case the profile was not visible in the search engine). Compared to today’s social media, the service was characterised by greater transparency of activities; for example, you received a notification informing you who viewed your profile or removed you from their friends list.

Over time, new functionalities were added: the option to add an mp3 to your profile or change its background; a git button, which is the equivalent of the Facebook ‘like’ button (the most popular photos were added to the Grono greatest hits list, i.e. the ‘top gits’ category visible on the homepage); and, after some time, a kit button to express disapproval.

In 2006, Grono won the Nocne Marki (Night Owl) award from the magazine Aktivist in the category ‘Zajawka 2006: Najlepszy serwis Web 2.0’ (Clip 2006: Best Web 2.0 Service). Other nominees were Moblog (a service for blogging from mobile devices, sponsored by Nokia), Smog (a website for presenting ‘funny stuff’) and Wrzuta.pl (a service for sharing mp3 files).

As recently as 2008, Grono.net was the most popular social media platform in Poland. At that time, all of Central and Eastern Europe was a colourful mosaic of local social media: in the Czech Republic, the most popular service of this type was Lide.cz; in Lithuania, One.lt; in Latvia, Draugiem.lv; in Hungary, Wiw.hu (which, as the founders of Grono said in interviews, was an inspiration for them when creating the website). Parenthetically, Grono made an attempt at foreign expansion – English and Spanish language portals Grapeo.co.uk and Bago.es were created – but failed.

As early as 2009, the website began to lose the competition for the hearts and minds of users to Facebook, which was also due to changes made to the website, such as the introduction of a new layout and additional paid services. The popularity of the thematic group called ŻĄDAMY STAREGO GRONA!!! (WE DEMAND THE OLD GRONO!!!) was skyrocketing, and the profile pictures showed graphics made by the users in Paint with slogans such as ‘Grono has sold itself’ or ‘The new Grono is shitty’ (see illustrations from the abovementioned book by Piotr Cichocki). The portal was closed in 2012.

According to the Megapanel/PBI Gemius study Dzieci aktywne online 2007 (Children Active Online 2007), young people in the 15-24 age group constituted the largest group among Internet users (33.76%). Of these, 85% were active users of social media. At that time, 42% of Poles had access to the Internet.

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People with similar interests joined so-called clubs – the equivalent of discussion forums, which also had their own galleries and guestbooks. The online newsletter Pulsik was an original idea – an information portal created by Epuls users for Epuls users. There was also a scoring system for active users of the platform. A feature that originated from Fotka was the ‘Epuls mascots’ tab, which displays users whose profile pictures received the highest ratings from other users.

The platform’s internal currency were called pulsars. They could be used to buy additional emoticons, virtual gifts for friends, features such as quizzes for friends or access to a premium account, a so-called Divine Puls. Another lesson in capitalism was the internal sales platform, where the more entrepreneurial and talented Epuls users, in exchange for pulsars, sold their graphics, which were used as profile photos. The website also collaborated with mBank; Epuls was connected to the electronic banking service called izzyBank – ‘the first virtual bank for young people ages 13 to 18’.

Predatory monetisation, user dissatisfaction with the new website layout and changes to the portal, and of course the expansion of Facebook contributed to a slump in Epuls’s popularity – the portal lost more than 700,000 users within a few months in 2010. A slow decline then began, and the site was finally shut down in 2017.

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We have already mentioned portals with a distinctly youthful profile, so it’s time for an intergenerational service, which for many older users was something like a ‘gateway to the Internet’ – a place where they gained their digital skills and took their first steps in building online relationships.

It was founded in 2006 by Maciej Popowicz, then an IT student at the University of Wrocław, together with Michał Bartoszkiewicz, Paweł Olchawa and Łukasz Adziński. Nasza Klasa (Our Class), because that is what we are talking about, was modelled on the American website Classmates.com, and the name of the portal was taken from a song by Jacek Kaczmarski. The idea was simple – to create a platform that would enable people to find their school friends after many years, and it hit the spot. You could escape from school memories to an imagery faraway space, Neverland, where fictional schools could be created. Hogwarts, of course, attracted the largest group of people.

Over time, the original function of the portal began to be expanded with other services and tools. Nasza Klasa offered a whole range of browser games, including something for those seeking something bucolic (‘Wiejskie życie’ [Rural Life] or ‘PGR’ [Agro-Commune]) or thrills (‘Miejskie gangi’ [Urban Gangs]), and fishing fanatics (‘Na ryby’ [Gone Fishin’]) were not forgotten. In 2009, the website introduced its own internal currency – the euro-sponge. You could use it to buy new emoticons (referred to as ‘super faces’), virtual gifts for your friends, an extra transfer for photos in your gallery or – just after the Smolensk disaster – a black ribbon for your profile photo. The currency was named after the website’s mascot – Pan Gąbka (Mr Sponge).

Since there were also many young users on the portal, Nasza Klasa initiated an educational campaign for children that taught the rules of online safety. Its faces were a pair of superheroes – Sekurion and Protekta.

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In 2010, over 11 million people had accounts on this website – more than half of all internet users in Poland at that time. Soon after, however, the portal underwent rebranding and began to lose its character in competing with foreign social-media giants. Many of the new changes were met with resistance from users – this was the case, for example, with the introduction of śledzik, i.e. the equivalent of Facebook’s newsfeed. People unfamiliar with internet slang – much to the amusement of jokesters – spread a chain letter saying that, to get rid of the hated function, you should enter the code 5P13RD4L4J 5L3D21U (can be read as ‘f**k off śledzik, ed.). However, the real outcry was caused by the new website regulations (operating under the abbreviated name nk.pl since 2010). The main issue was that all content added by users was the property of the portal and could be used, for example, for marketing purposes. Ironically, users generally moved to Facebook, a service that, as we know, does not care much about user privacy and has similar provisions in its terms and conditions. The website only had about one million users in 2020, and it was closed on 27 July 2021 at 11:59pm.

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The Polish response to Twitter was BLIP – the name of the service is an acronym of the slogan ‘Bardzo Lubię Informować Przyjaciół’ (I so like keeping my friends informed). Its launch caused controversy in the Polish blogosphere, although it was not actually to blame. The problem was that shortly before this, Grono had started promoting its service with an almost identical name (Blimp) and functionality (although the launch of Blip had been announced earlier), preceded by an aggressive marketing campaign which involved spamming the most popular Polish blogs with comments …

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Blip users could share short messages of up to 160 characters and attach photos, links or voice messages. ‘Blip weighs nothing, Blip is everywhere’ – a woman’s voice assured us in an advertising spot. On 22 October 2009, the website proudly announced on its blog that 10 million messages had already been sent via Blip. Zakład Ubezpieczeń Społecznych (the Social Insurance Institution, ZUS) had a Blip account, as did the editorial offices of national media (Radio Zet, TVN24, Przekrój), football clubs (Legia Warszawa, Widzew Łódź) and city offices (Radom, Kraków). All the same, it remained a niche service, as the number of Blip users that year was just over 300,000. In 2013, the service was closed, and users were encouraged to migrate to Wykop.pl, which is still in existence today. Other platforms, such as Flaker.pl, Pinger.pl and Spinacz.pl also tried their hand in the microblogging market.

The most popular Polish messenger of the time, Gadu-Gadu (Chit-Chat) (which became the owner of Blip at one point), also tried to promote its social-media platform. The MojaGeneracja.pl portal, which was launched in February 2007, offered the possibility of creating a profile, rating other profiles or running a blog. An original feature was the option to leave voice comments. In addition to the typical set of tools, other branches of MojaGeneracja (MyGeneration) were developed over time, such as the educational portal EduNacja or Muzango, where artists could create their profiles and share mp3 files. The latter was probably an attempt to respond to MySpace.

Official blogs on the portal were also kept by public figures: the band Łzy, Tede, Gosia Andrzejewicz, Doda, Joanna Senyszyn and Lech Wałęsa (at mojageneracja.pl/1980; the former president also received a special number in the Gadu-Gadu messenger – 1980)….

Moja Generacja is a prime example of rapid growth and equally abrupt decline in user numbers. In 2008, there were 5 million registered accounts on the platform, but by 2012, this number had dropped to less than half a million. Despite protests from people attached to the portal, the decision to shut it down was made in November 2012….

In the middle of the second decade of the 21st century, domestic social media were already basically an endangered species – and those that survived were a mere shadow of their former popularity.

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by | 10 October 2026 · 9:32 am

25 years of Culture.pl

This week’s Culture.pl newsletter offers retrospectives on its 25-year history of reporting on cultural developments in Poland. Here’s a brief excerpt from one of its many articles.

Join me in travelling back in time. It’s Poland, 2001, the first year of Culture.pl’s existence. These were the days of Poland’s first ever reality show, the Polish edition of Big Brother and the popularity of the cult TV series The Lousy World (Świat według Kiepskich), which followed the lives of a dysfunctional family from Wrocław. It was also the beginning of ‘Małyszomania’ (the collective obsession with award-winning ski jumper Adam Małysz and, what followed, the sport itself) and ‘Pottermania’ (the brilliant translation of the first Harry Potter book only came out in 2000, three years after its debut in the UK). It was also the year in which the horrific attacks on the World Trade Centre took place and the ‘war on terror’ began. 2001 also saw Steve Jobs unveil the iPod (yes, dear children, iPod, not iPhone), which set off a domino effect, ultimately leading to the shift away from physical media and the emergence of a model of cultural participation based on subscriptions and streaming, in which we own nothing, but have access to (practically) everything.

Let’s begin with a closer look at the very reason our website could be created in the first place. In 2001, less than 20% of Poles are said to have had access to the internet. On 15th January 2001, the Polish Telecommunications company (Telekomunikacja Polska, TP for short) launched their newest service, Neostrada. Neostrada broadband internet quickly became a symbol of the emergence of the internet in Poland (the young users flooding onto the web, unfamiliar with – brace yourselves – ‘netiquette’, were dubbed ‘neo kids’). The cheapest subscription cost 300 PLN a month (which in 2001 amounted to almost 15% of the average salary); initially, the service was also available only in Warsaw. In September 2001, the Polish-language Wikipedia was launched, and by the end of the year it already had over 500 pages (today it has over 1.7 million). Although the popular Polish instant messaging service Gadu-Gadu had been in existence since 2000 (with 250,000 users by 2001), the social media revolution hadn’t even begun yet. Even MySpace, which seems prehistoric from today’s perspective, would not launch for another two years. In a 2001 article in Machina magazine, you could read about this internet novelty: ‘A new literary genre has emerged. It’s called a blog.’

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by | 8 October 2026 · 9:13 am

Unwinnable War Inevitable, 1941

From Japan, 1941: Countdown to Infamy, by Eri Hotta (Vintage, 2013), pp. 231-234:

On the morning of August 27, 1941, a group of graduate students at the Total War Research Institute [総力戦研究所, Sōryokusen Kenkyūjo] gathered at the official residence of the prime minister of Japan. The atmosphere was subdued, even gloomy, a mood made even more so by the on-and-off late-summer rain. In a grand chandelier-lit hall, the researchers, whose average age was a mere thirty-three, came face-to-face with the cabinet. From nine o’clock in the morning until six in the evening, and then again the following day, they presented a lengthy report. After careful consideration of an array of ministerial data, and having simulated various diplomatic and strategic situations over the previous six weeks, the group concluded that should Japan go to war with the United States and its allies, Japan would necessarily lose. If such a war occurred, Japan might very well prevail in a few initial battles, but it would then be forced into a prolonged war that would see its resources dwindle and eventually run out.

The researchers making the predictions had had approximately ten years of professional experience before joining the Total War Research Institute. The institute was opened in April 1941 and was loosely modeled on Britain’s Imperial Defence College, where officers and leaders were trained in an intensive one-year program. It was meant to be an elite educational institution that would prepare Japan’s future leaders, both military and civilian, for greatness.

The high aspirations of its founders were never realized. Each ministry sent its top candidate, so the students were the crème de la crème of Japan’s midcareer civil servants. But despite the institute’s prime location in central Tokyo, the building itself was enough to make the hearts of the newly arriving students sink. It was a two-story shanty that looked especially incongruous surrounded by the imposing redbrick buildings of the government district. Many recruits felt they had been dragged down to a lowly student existence.

The researchers liked the institute’s first dean, Lieutenant General Iimura Jo. An amiable man and a formidable linguist fluent in French and Russian, he had lectured at an army academy in Turkey and had translated many strategic documents into Japanese. His magnetic personality attracted some interesting people to give special talks at the institute, including one by Ozaki Hotsumi, [Richard] Sorge’s fellow spy. Still, most students were dissatisfied with the life that had been suddenly forced upon them. They had expected to do high-level research but were instead reduced to attending basic physical education and other unoriginal and often ill-prepared classes.

So a trip to Japan’s central region, starting on June 20, 1941, came as a much-needed breather. The group visited the navy’s flagship, the Nagato, at Ise Bay, where Yamamoto Isoroku was headquartered. Aboard the Nagato and another warship, the Hyuga, both equipped with the navy’s latest technologies, the researchers had special permission to observe maneuvers. Everything seemed to go beautifully. But the visitors were most impressed by the capacity of the ships to simulate torpedo attacks in total darkness with astonishing precision, guided by a lighting system embedded in the torpedo itself.

After the maneuvers, Yamamoto was eager to hear what the visitors thought of his fleet. He called on Higasa Hiroo, who’d come to the institute from the governor-general’s office in Korea. He responded with due deference: “I was impressed with your defense system against submarines, sir. The same goes for your bombing strategies. But I sensed a certain vulnerability to aerial attacks.”

Higasa was quite right. A lesser military man might have been irritated by the young civilian’s impertinence, but Yamamoto instead rewarded Higasa with a bottle of whiskey, by then a prized commodity in Japan. Yamamoto was pleased that Higasa had looked beyond the obvious and spoken frankly, something he felt Japan’s elites were generally incapable of. Yes, those impressive naval ships were not as unassailable as they appeared, and Yamamoto would have been the first to admit it.

The researchers remained with the fleet until it reached Shibushi Bay in southern Japan. (Adjacent to this bay was Kinko Bay, which is shaped remarkably like Pearl Harbor.) It was then that the radio informed them of Germany’s surprise attack on the Soviet Union. That, and the resultant decision to occupy southern Indochina, suddenly made the researchers’ work far more urgent.

Shortly after their return to Tokyo, the researchers were assigned a war game exercise. Each member was given a cabinet role to play in a hypothetical government of a hypothetical country (modeled on Japan). From their respective cabinet positions, they were to participate in a hypothetical war with a hypothetical enemy (the United States) and its allies. The exercise started on July 12; not so far away, Foreign Minister Matsuoka was attending his final liaison conference.

For this total war, the cabinet needed to develop policies covering all areas of military strategy, diplomacy, ideology, and economics. The guidelines presented to the researchers by their instructors noted that “the various plans need to correspond to the changes in both domestic and external situations anticipated in the coming two years.… Your policies need to be devised on a specific monthly basis or on a few-monthly basis.” The researchers were meant to simulate real-world developments as accurately as possible, consulting actual data brought in by various ministers from their home ministries. In the end, this war seemed to be more real than imaginary.

At the start of the war game, Japan was on the cusp of declaring war on the United States. The U.S. and British governments having placed embargos against it, Japan was now completely isolated economically. Therefore, it would have to go farther into Southeast Asia to procure resources by force.

The researchers were uneasy with the premise provided by their instructors. They felt that going into Southeast Asia—most likely the Dutch East Indies—made war with the West inevitable, without giving diplomacy a chance to prevent it. Most cabinet members projected that the country would probably be able to secure the Indonesian oil fields but that the enemy fleet stationed in the Philippines would soon launch an all-out attack on Japanese ships, making the transport of resources impossible and defeating the whole purpose of accessing Indonesian oil. As a result, Japan would be provoked into a larger-scale war with the United States, which the country could ill afford. Most ministers had determined even before the simulation started that such a war would be unwinnable and should not be waged.

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Filed under Britain, economics, education, industry, Japan, military, nationalism, Southeast Asia, U.S., war

by | 3 October 2026 · 5:11 am

Japan’s Diplomacy Fails, 1941

From Japan, 1941: Countdown to Infamy, by Eri Hotta (Vintage, 2013), pp. 47-48:

With the German military successes in Europe since the spring of 1940, the call for solidifying Japan’s ties with Germany resurfaced. Still believing that a fascist alliance would be a mistake, Navy Minister Yoshida Zengo, in the autumn of 1940, opposed the signing of an Axis pact with such vehemence that a heart condition (but some also speculate a failed suicide attempt) landed him in the hospital, forcing him to resign right before the German negotiators arrived in Tokyo. Without Yoshida, and with more and more admirers of Germany in their midst (owing in no small part to the initial blitzkrieg successes), the navy agreed to support the pact, as long as it was explicit that Japan would not automatically be required to participate in a German war with the United States. (For falling in line with the government and army preferences, the navy was promised a bigger budget.) A new era of Japanese diplomacy had begun.

In early 1941, rumors of war began to circulate within Tokyo’s diplomatic community. The deteriorating relations with Japan prompted the United States to start bringing back home family members of the U.S. embassy personnel stationed in Japan. An American school in Tokyo was forced to announce its closure in February, just as a major publisher released a book predicting and analyzing a hypothetical Japanese-American war (won by Japan, naturally), which sold fifty-three thousand copies in one month.

Japan’s relations with Britain, too, had been strained of late. Traditionally, the British attitude toward Japan had been one of pragmatism and conciliation. In July 1939, the two countries had reached the Arita-Craigie Agreement, signed by Foreign Minister Arita Hachiro and British ambassador Sir Robert Craigie: Britain had agreed to neither actively resist nor legally recognize Japanese conduct in China. One year after that agreement, in July 1940, Britain conceded to Japan’s request to close the Burma Road, a vital supply route for the transportation of materials to Chiang Kai-shek. But Japan’s occupation of northern Indochina finally prompted Britain to abandon its appeasement policy. In December 1940, Britain agreed to lend £10 million to the Guomindang and to reopen the Burma Road. And in the north, one shouldn’t forget, lurked the Soviet Union, with its threat of Bolshevism. Japan started 1941 facing more enemies than it was ever prepared to handle.

For the Japanese people, 1941 was a year of less and less food and fuel. The struggling epicurean Kafu, who had developed an overwhelmingly carnivorous appetite during his long stays in the United States and France, was always ready to pay a good price for a good meal. But even he had tremendous problems. “Compared to half a year ago,” he complained that spring, “the quality of meat and vegetables has declined drastically.” This was only the beginning. Within a few months, he would write: “I have not seen any vegetables or fruit for the past few days. Tofu isn’t sold, either. People are feeling distressed.” Even a gourmet grocer in the fashionable Ginza district, famous for its pampered fruits (the shiniest apples wrapped in delicate washi paper, fragrant melons sold in individual wooden boxes, and the like), did not have anything to sell, except for a few measly peaches. As for the meat that Kafu so craved: “No beef to be seen anywhere.” And for cooking and heating, citizens had to make do with charcoal, since petroleum and coal were reserved for military use. Public buses ran on charcoal, and those resources were beginning to get scarce.

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Filed under Britain, China, economics, energy, food, Germany, Japan, military, U.S., USSR, war

by | 2 October 2026 · 4:47 am

Japan Celebrates, 1941

From Japan, 1941: Countdown to Infamy, by Eri Hotta (Vintage, 2013), pp. 20-21, 24:

In the early-morning hours of a frosty day, December 8, 1941, the Japanese nation woke to astonishing news. It was announced, shortly after seven, that Japan had “entered into a situation of war with the United States and Britain in the Western Pacific before dawn.” Though no specifics were given, by then the U.S. naval base at Pearl Harbor, on Oahu, had been successfully attacked—the first wave of planes was dispatched at 1:30 a.m., Japanese time, and the surprise operation was completed by 5:30 a.m. When news of the attack arrived at 11:30 a.m., the nation was electrified. This was soon followed by Japan’s formal declaration of war on the Allies and the report of its further military successes in British Malaya and Hong Kong. (The Malayan operation actually preceded the Pacific offensive by almost two hours.) Throughout the day, the public broadcasting network, NHK, aired twelve special news reports in addition to six regularly scheduled ones for the millions of Japanese glued to their radios. On what, because of the time difference, had been December 7 in Hawaii, the air force division of the Imperial Japanese Navy had sunk or damaged numerous ships, aircraft, and military facilities. About twenty-four hundred people were killed in the raid or died shortly afterward from their injuries. The devastating attack was carried out without a formal termination of diplomatic relations by Japan, let alone a declaration of war, a heavy, infamous legacy for the nation. But such tactical details did not interest ordinary Japanese citizens on December 8. The immediate public reaction was one of celebration.

When Japan sent planes to attack Pearl Harbor, it was mired in economic and political uncertainties. A sense of helplessness pervaded its population as the state took more and more control of public life. From the beginning of Japan’s war with China in mid-1937, its people were led to believe a swift, decisive victory was imminent. Despite all the announcements of Japanese victories in China, however, the Guomindang (a.k.a. Kuomintang, frequently referred to as the Nationalist Party) leader Chiang Kai-shek was not about to give up. Similar to Napoleon’s army in Russia, the Japanese forces were drawn far too deep into harsh, unfamiliar terrain to carry out an effective operation. The jingoistic tone of Japan’s media coverage continued regardless, but people were privately beginning to question why the war had not ended. Though largely ignorant of the true state of Japanese diplomacy, they had been told that Nomura Kichisaburo, a navy admiral and former foreign minister, had been dispatched to Washington, D.C., in early 1941 to negotiate a peaceful solution to Japan’s international isolation. But no good news was forthcoming, and its absence made people fearful. Many knew the United States was upset over recent Japanese initiatives—such as allying with Hitler’s Germany and Mussolini’s Italy and occupying first northern and then southern French Indochina—and seemed intent, unless a diplomatic settlement could be reached soon, on crippling Japan with economic sanctions.

…

But December 8, 1941, changed everything. The gloom of the national impasse that had arisen over the past couple of years turned almost instantly into euphoria as most Japanese cheered the successful attack. A man who was a second grader at the time of the attack, whose father owned a radio shop in Tokyo, recalled his surprise at the sight of a long line forming in front of his father’s store. People were waiting to get their radio sets repaired, in anticipation of more special government announcements. He never saw his father do so much business in one day before or after.

There was very little of the famous Japanese reserve. Strangers congratulated each other on the street. Others gathered at the public square outside the Imperial Palace in the heart of Tokyo, falling to the ground and thanking the emperor for his divine guidance of their nation. Aboard an overcrowded train that evening, the diarist Kafu detachedly observed “a fellow making speeches in shrill voice,” apparently unable to contain his excitement over the day’s news. This outpouring of emotion stood in stark contrast to the many contrived victory celebrations orchestrated by the government over the previous few years in an effort to rouse support for its lingering war in China.

Men of letters were not immune to the Pearl Harbor spell. One of the most distinguished poets of twentieth-century Japan, Saito Mokichi, fifty-nine at the time, recorded in his diary: “The red blood of my old age is now bursting with life! … Hawaii has been attacked!” The thirty-six-year-old novelist Ito Sei wrote in his journal: “A fine deed. The Japanese tactic wonderfully resembles the one employed in the Russo-Japanese War.” Indeed, that war started with Japan’s surprise attack on Russian ships in Port Arthur on February 8, 1904, two days before Japan’s formal declaration of war. Japan won that war.

Even those Japanese who had previously disapproved of their country’s expansionism in Asia were excited by Japan’s war with the West. In an instant, the official claim, gradually adopted by the Japanese government over the preceding decade, of liberating Asia from Western encroachment gained legitimacy in their eyes. Until then, the innately self-contradictory nature of fighting an anti-imperialist war for Asia against fellow Asians in China had tormented them.

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Filed under China, economics, France, Germany, Hawai'i, Italy, Japan, military, nationalism, Southeast Asia, U.S., USSR, war

by | 1 October 2026 · 2:11 am

Japan Promotes Austerity, 1940

From Japan, 1941: Countdown to Infamy, by Eri Hotta (Vintage, 2013), pp. 22-23:

The deglamorization of city life signified the resounding triumph of a publicity campaign to promote nationwide austerity—prompted by the prolongation of Japanese military engagement in China—that started in the summer of 1940. Fifteen hundred signs bearing slogans such as “A True Japanese Cannot Afford to Be Indulgent” and “Luxury Is the Enemy” (Zeitaku wa Tekida) were put up all over Tokyo (though the insertion of one syllable by a graffitist often turned the latter phrase into “Luxury Is Wonderful” [Zeitaku wa Su-Tekida]).

Volunteers from patriotic women’s associations took to the streets, leading this campaign. These righteous women admonished those who, in their vigilant eyes, wore the kind of lavish clothes they themselves had given up, and they handed out note cards asking them to “please exercise self-restraint.” Women who wore permed hairdos, rings, nail polish, lipstick, or gold-rimmed glasses were also targeted because they were seen as endorsing a “corrupt” and “individualistic” Western lifestyle. There was some angry resistance to this type of witch-hunting. One woman was spotted crying and shouting hysterically, “I can’t stand this!” A young man strutted down the street wearing makeup, daring the patriotic fashion police: “Well, aren’t you going to say something?” But these were very small acts of defiance in the larger scheme of things.

Department stores, once places where dreams were sold, came under strict surveillance, too. Every store was told to enforce a one-item-per-customer policy to discourage excessive spending, which was deemed disrespectful of the general austerity efforts. In 1935, the cosmetics company Shiseido began having beautifully presented “service girls” give free makeup lessons to customers at its department store counters, increasing sales of its beauty lotion twenty-three-fold within two years. But as the China War dragged on, “wartime care packages” replaced cosmetics as top-selling products. These packages, filled with little snacks, handkerchiefs, pencils, and notepads, were sent to soldiers at the front as a show of moral support from home.

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