This week’s Culture.pl newsletter offers retrospectives on its 25-year history of reporting on cultural developments in Poland. Here’s a brief excerpt from one of its many articles.
Join me in travelling back in time. It’s Poland, 2001, the first year of Culture.pl’s existence. These were the days of Poland’s first ever reality show, the Polish edition of Big Brother and the popularity of the cult TV series The Lousy World (Świat według Kiepskich), which followed the lives of a dysfunctional family from Wrocław. It was also the beginning of ‘Małyszomania’ (the collective obsession with award-winning ski jumper Adam Małysz and, what followed, the sport itself) and ‘Pottermania’ (the brilliant translation of the first Harry Potter book only came out in 2000, three years after its debut in the UK). It was also the year in which the horrific attacks on the World Trade Centre took place and the ‘war on terror’ began. 2001 also saw Steve Jobs unveil the iPod (yes, dear children, iPod, not iPhone), which set off a domino effect, ultimately leading to the shift away from physical media and the emergence of a model of cultural participation based on subscriptions and streaming, in which we own nothing, but have access to (practically) everything.
Let’s begin with a closer look at the very reason our website could be created in the first place. In 2001, less than 20% of Poles are said to have had access to the internet. On 15th January 2001, the Polish Telecommunications company (Telekomunikacja Polska, TP for short) launched their newest service, Neostrada. Neostrada broadband internet quickly became a symbol of the emergence of the internet in Poland (the young users flooding onto the web, unfamiliar with – brace yourselves – ‘netiquette’, were dubbed ‘neo kids’). The cheapest subscription cost 300 PLN a month (which in 2001 amounted to almost 15% of the average salary); initially, the service was also available only in Warsaw. In September 2001, the Polish-language Wikipedia was launched, and by the end of the year it already had over 500 pages (today it has over 1.7 million). Although the popular Polish instant messaging service Gadu-Gadu had been in existence since 2000 (with 250,000 users by 2001), the social media revolution hadn’t even begun yet. Even MySpace, which seems prehistoric from today’s perspective, would not launch for another two years. In a 2001 article in Machina magazine, you could read about this internet novelty: ‘A new literary genre has emerged. It’s called a blog.’
