From Rounding the Bases: The Story of Little League Baseball in Japan, by James J. Orr (U. Hawaii Press, 2026), Kindle pp. 130-132:
There remained one sticking point to this collaboration: Yomiuri’s special interest in Kansai Little League coverage. There were some in the Little League community who wished for Yomiuri to not only continue coverage but increase its involvement. Musashino Little League’s Mitsuyasu in particular lobbied for Yomiuri kingpin Shōriki Tōru to lead Little League Japan, and bemoaned Fuji-Sankei’s involvement. But Mitsui’s long-term plan was to work with Fuji-Sankei, and Fuji-Sankei did not want to get involved in a media struggle for coverage rights in the Kansai. When Fuji-Sankei president Shikauchi insisted on full nationwide rights, Mizukami told Hoshino he should make the trip down to Yomiuri’s Osaka offices to negotiate their withdrawal, allowing Mitsui and Sankei to handle Little League nationwide. Hoshino packed his bag for what he thought would be an overnight trip. He ended up spending almost a week there.
One might think that Hoshino would have to spend most of his time and energy convincing Yomiuri to defer to Fuji Sankei, but that decision was not fully Yomiuri’s to make. Before he even approached Yomiuri, Hoshino first had to engage certain underworld elements. At the height of their influence in the 1960s, Japan’s idiosyncratic yakuza gangster world had its origins in two broad arenas with significant overlap: bakutō (gambling) and tekiya (carnie). The tekiya traditionally made their money by organizing and operating quasi-legal protection rackets for street and carnival sales stalls. One profitable variant in the post–World War II years were corporate-level extortionists known as sōkaiya who specialized in disrupting the annual stockholder meetings unless their demands were met. Japan’s yakuza are known for their haughty profession of right-wing or ultra-nationalist postures. One imagines that making the rounds of corporations on behalf of a youth sports team about to represent Japan in an international competition presented an appealing opportunity for them. Although surely not a major money maker, yakuza had apparently made a racket of skimming a healthy portion of funds solicited from businesses in support of Little League. If Fuji Sankei and Mitsui Bussan were going to take over sponsorship of Little League in the Kansai, their support systems would have to be brought aboveboard and questionable connections with the criminal underworld would have to be severed. But in the murky world of accommodations of convenience and unspoken but implicit understandings, an unexpected departure from the cozy tekiya fundraising arrangement would have ripple effects.
In short, Hoshino knew that Yomiuri could not act pre-emptively without the understanding and consent of its associates. To do otherwise would incur the ire of yakuza and expose their organization to irritating and embarrassing harassment that was the yakuza métier. It would be a question of saving face. One thinks of the lampooning scene in comic filmmaker Itami Jūzō’s 1988 A Taxing Woman’s Return in which a local gangster boss intimidates office staff and citizens at a local tax office, all based on the absurdly reverse assertion that he was himself being harassed.16 If Yomiuri had dropped Little League sponsorship without first consulting and gaining the yakuza padrone’s acquiescence, then their whole organization would have been subjected to the charge of insulting or undercutting the yakuza’s pride.
So, Hoshino went to talk with the tekiya boss first, traveling as instructed to a desolate train station in the less-populated areas in the middle of rice paddies between Osaka and Kyoto. On his retelling, Hoshino joked that he felt like he was being kidnapped when several henchmen sauntered around him and then spirited him away in a four-door coupe to the gangster boss’s home, where he ended up staying as a nervous house guest for three or four days. It was a harrowing week, and he had to approach, as he put it, “many scary people” to extricate Little League from this legally questionable fundraising system. Hoshino’s negotiating strategy was simple: ingratiate himself with the boss and then appeal to his ego by asking for his help to convince Yomiuri to allow Mitsui and Sankei to control national coverage. After three or four days of negotiation, while being a not fully willing house guest, Hoshino succeeded. At that point, the tekiya boss took the lead in visiting the Osaka Yomiuri offices, with Hoshino in tow, to “advise” Yomiuri that Fuji Sankei and Mitsui were, so to speak, taking over the Kansai Little League franchise.
Mitsui Bussan and Fuji Sankei became official sponsors for both the 1970 All-Japan and Far East tournaments held at the Higashi Fuchū grounds, and Sankei gave the tournament good coverage in its media network. Hoshino arranged for the players to be billeted in U.S. military barracks and fed at the commissary at nearby Fuchu Air Station, a communications hub for U.S. military in the Far East. Hoshino himself bunked there during the two weeks prior while making tournament arrangements, and then as chaperone for the players during the tournaments that featured teams from the Marshall Islands and Taiwan.
Far Outliers 